Sister Brands | Mercantile Hall

meet our sibling brands

Mercantile Hall is part of the BEDO Brands family, alongside Bon Bon Belle Bridal Boutiques and 10 South Venue! Learn more about each brand below.

Same Family. Same Core Values.

Bon Bon Belle

Burlington, WI

Bon Bon Belle Bridal in Burlington, WI, is a size-inclusive boutique offering a curated selection of designer wedding gowns in sizes 4–30W, with prices typically ranging from $1,800 to $4,500. Located above the historic Mercantile Hall, it provides a personalized, appointment-based shopping experience praised for its warm, non-judgmental atmosphere.

Bon Bon Belle

Madison, WI

Bon Bon Belle Bridal’s Madison, WI boutique is a size‑inclusive bridal salon offering gowns in sample sizes 4–30, priced between $995 and $6,500. Stylists offer personalized guidance in a no‑pressure, upscale setting with vaulted ceilings and natural light.

10 South Venue

Janesville, WI

10 South is a stylish, urban-industrial wedding and event venue in downtown Janesville, WI, set in a restored 1930s armory. With space for up to 375 seated guests, it features exposed brick, arched windows, steel-beam ceilings, a cozy patio with fireplace, vintage camper bar, elegant lounges, and two dressing suites.

meet our sibling brands

Bon Bon Belle

Bon Bon Belle

10 South Venue

Now Booking 2026–2027